Are Your Landing Pages Optimized for International Student Recruitment? Why It Matters
Date posted: November 3, 2021
Reading Time: 13 minutesThe educational world is relentlessly competitive, making it more important than ever for schools to pursue every avenue possible for...
Paid Advertising for Higher Ed: How to Create an Effective Advertising Strategy
Date posted: September 3, 2021
Reading Time: 19 minutesWith students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...
Rebooting Your International Student Recruitment Strategy After the Pandemic
Date posted: July 21, 2021
Reading Time: 11 minutesMany of the world’s nations are enjoying the distinct feeling of coming out on the other side of the pandemic...
6 Higher Education Marketing Trends to Watch
Date posted: December 30, 2020
Reading Time: 6 minutesPredicting marketing trends in an ever-evolving digital landscape is always a challenge. With ongoing changes in technology, student behavior, and...
7 Ways Language Schools Can Boost Bookings with a Digital Marketing Audit
Date posted: November 4, 2020
Reading Time: 12 minutesCreating a cohesive digital marketing strategy isn’t always easy for language schools. After all, their prospects tend to be spread...
7 Student Recruitment Lessons Schools Can Learn from COVID-19
Date posted: October 21, 2020
Reading Time: 9 minutesIt’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....
How to Use Digital Marketing for International Student Recruitment in a Post-Pandemic World
Date posted: September 30, 2020
Reading Time: 11 minutesIf international students comprise a large part of your school’s student population, these past few months have likely been challenging....
Managing Business Schools Student Recruitment During COVID-19
Date posted: June 10, 2020
Reading Time: 9 minutesLike most other institutions, business schools have felt the impact of the COVID-19 crisis. With campuses forced to close, restrictions...
What Will Your Student Personas Look Like After COVID-19?
Date posted: May 13, 2020
Reading Time: 11 minutesA target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...
CRM for Schools Made Simple: A Beginner’s Guide
Date posted: October 4, 2019
Reading Time: 13 minutesToday, a good customer relationship management (CRM) platform is the backbone of many successful student recruitment efforts. A CRM for...