A CRM system has the power to completely transform your admissions efforts. Allowing you to streamline your lead management activities,...

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting...

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...

The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over...

In 2013, just three years after its launch, Instagram had 100 million users. That same year, Twitter had 241 million...

Once viewed as something of an inferior option to a traditional classroom experience, online learning continues to grow both in...

International students can bring a lot to a country. They can help to increase the pool of skilled labour available,...

Institutions of higher learning hoping to bolster their numbers of international applicants likely already know the value of targeting quickly...

Amid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital...

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...