Reducing “No-Shows” for Tours/Info Sessions With SMS and Email Nudges
Date posted: March 4, 2026
Reading Time: 15 minutes“No-shows” are one of the most preventable leaks in the student recruitment funnel. Institutions already invest heavily to generate registrations...
Student Lead Re-Engagement Campaigns: How to Segment Dormant Leads and Restart Conversations Without Spamming
Date posted: February 25, 2026
Reading Time: 12 minutesEvery admissions CRM contains a neglected segment: inquiries who downloaded a viewbook, began an application, attended a webinar, or requested...
YouTube for Student Recruitment in 2026: Shorts + Search + Sequencing
Date posted: February 18, 2026
Reading Time: 13 minutesFor years, YouTube sat at the edge of higher education recruitment strategies. Institutions uploaded campus tours, student testimonials, and program...
Content Refresh Strategy for Higher Education: How to Update Old Content to Win AI Search and Organic Rankings
Date posted: February 11, 2026
Reading Time: 14 minutesFor years, the default response to declining organic performance in higher education marketing was simple: publish more content. More blogs....
The 2026 Digital Marketing Roadmap for Higher Education: What’s Changed, What Still Works, and What Drives Enrollment Now
Date posted: February 4, 2026
Reading Time: 13 minutesHigher education marketing strategies have changed, as digital marketing no longer works the way it once did. Many institutions are...