GA4 for Enrollment Growth: A Higher Ed Marketer’s Guide to Google Analytics 4
Date posted: January 21, 2026
Reading Time: 15 minutesGoogle Analytics 4 (GA4) has reshaped how colleges and universities track prospective student behaviour online. With the retirement of Universal...
What Is GEO? Preparing Your Institution for AI-Driven Student Search
Date posted: January 14, 2026
Reading Time: 18 minutesSearch behaviour among prospective students is evolving fast. Instead of scrolling through pages of search results, many now turn to...
AI Search Results: How to Get Your School to Show Up
Date posted: January 7, 2026
Reading Time: 17 minutesSearch behavior in higher education is changing fast. With Google’s Search Generative Experience (SGE), prospective students and parents are no...
The Year of the AI Agent in Higher Education
Date posted: December 31, 2025
Reading Time: 15 minutesHigher education is entering a new era defined by proactive, intelligent digital helpers. Tech leaders such as Marc Benioff and...
What Is an AI Agent and How Can Colleges Use Them?
Date posted: December 24, 2025
Reading Time: 13 minutesArtificial intelligence has rapidly evolved from experimental pilots into practical tools in higher education. Colleges and universities are now adopting...