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Higher Education Marketing

Tactics for International Student Recruitment in China: Getting Results from Chinese Search Engines

June 21, 2017


international student recruitment in China

Getting to grips with Chinese digital marketing can be a challenge for schools. Since a number of globally popular internet sites are banned by the government, the country has developed ...read_more

Getting to grips with Chinese digital marketing can be a challenge for schools. Since a number of globally popular internet sites are banned by the government, the country has developed ...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click, SEO, Web Design and Development

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Perform an Education Marketing SEO Health Check in 5 Simple Steps

May 31, 2017


Education marketing SEO

In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and failure. No matter how good your programs, web content, and...read_more

In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and failure. No matter how good your programs, web content, and...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, SEO, Web Design and Development

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The Best Social Media Ad Platforms for Recruiting Students

May 17, 2017


social media ad platforms

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Pay per Click, SEO, Social Media Marketing

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Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns

March 22, 2017


higher education social media marketing

At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago, the social media site has become  ingrained in the very...read_more

At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago, the social media site has become  ingrained in the very...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, Mobile Marketing, SEO, Social Media Marketing

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HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!

January 30, 2017


education marketing

Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click, SEO, Social Media Marketing, Web Design and Development

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Choosing the Right PPC Channels for Your Higher Education Paid Advertising Campaigns

January 11, 2017


higher education paid advertising

Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Pay per Click, SEO, Social Media Marketing

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5 Steps to Optimizing Your Video Content to Reach More Prospective Students Online

September 28, 2016


higher education marketing

With some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become increasingly crucial that schools incorporate it into their overall content...read_more

With some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become increasingly crucial that schools incorporate it into their overall content...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, SEO

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3 Key Areas to Update, Upgrade, and Upscale Your School’s SEO Strategy

August 24, 2016


higher education marketing

How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically integrated keywords- will always help ensure good visibility on the...read_more

How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically integrated keywords- will always help ensure good visibility on the...read_more

CATEGORIES: Blog, Mobile Marketing, Online Student Recruitment, SEO

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LinkedIn Retools Higher Ed Features: What This Means for Your Recruitment Campaigns

May 18, 2016


online student recruitment

Hot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to look very different this week. As of May 16, LinkedIn...read_more

Hot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to look very different this week. As of May 16, LinkedIn...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News, Online Student Recruitment, SEO, Social Media Marketing

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Recruiting Students Abroad with International SEO

March 23, 2016


international SEO for schools

In 2014, 274,439 students from China enrolled in Universities in the US. Enrollment from Brazilian students increased by 22.2%, helped in no small part by the Brazilian government, who spearheaded...read_more

In 2014, 274,439 students from China enrolled in Universities in the US. Enrollment from Brazilian students increased by 22.2%, helped in no small part by the Brazilian government, who spearheaded...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, SEO

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