SEO Checklist for 2012
Date posted: March 15, 2012
Reading Time: 4 minutesWith the impending end of the world (just kidding), now’s a good time to get started on your college website’s...
SEO vs. SEM: What Is the Difference for Schools?
Date posted: March 7, 2012
Reading Time: 6 minutesProspective students use search engines throughout the enrollment journey: to compare programs, explore career outcomes, calculate costs, find campus locations,...
How to Write SEO Title Tags for Schools: 10 Best Practices
Date posted: March 1, 2012
Reading Time: 10 minutesTitle tags are among the smallest elements on a webpage, but they can have an outsized impact on how prospective...
XML Sitemaps for School Websites: Benefits and Best Practices
Date posted: February 16, 2012
Reading Time: 10 minutesSchool, college, and university websites can contain hundreds or thousands of URLs, including program pages, admissions information, tuition details, campus...
Reading Time: 3 minutesMore and more of your prospective student audiences are looking for education programs online, making it fundamental for your college...
10 SEO Tips to Improve Your School’s Visibility on Google
Date posted: October 3, 2011
Reading Time: 10 minutesProspective students rarely begin their research by typing the exact name of an institution. They search for programs, credentials, locations,...
Canonical URLs for School Websites: How to Fix Duplicate Pages
Date posted: July 29, 2011
Reading Time: 7 minutesDuplicate URLs are easy to overlook on a school website. A homepage may be accessible through several addresses, while program...
Branded vs. Non-Branded Keywords for Schools: SEO Guide
Date posted: April 11, 2011
Reading Time: 9 minutesWe all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.
The Benefit to Linking Google Products
Date posted: March 25, 2011
Reading Time: 2 minutesIs there any benefit to linking Google products? Higher Education Marketing illustrates what it can do for your school’s online visibility and rank on search engine results pages.
