Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective...

Wouldn’t it be great if one day’s work could generate leads for your school for years to come? That’s the...

Google Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online...

Whether we are looking for a good place to eat, to get our car fixed, or to buy a household...

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...

Though voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled...

Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and...

Getting the Most out of YouTube for Schools

Date posted: March 21, 2018

Here’s a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google,...

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...

How to Improve Local SEO for Student Recruitment

Date posted: February 7, 2018

Location has long been an important part of search – people want to know about the good things that are...