While increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range...

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...

How can you tell if your student recruitment content is effective? While the ROI of some elements of the digital...

Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective...

Wouldn’t it be great if one day’s work could generate leads for your school for years to come? That’s the...

Google Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online...

Whether we are looking for a good place to eat, to get our car fixed, or to buy a household...

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...

Though voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled...

Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and...