While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you...

Getting to grips with Chinese digital marketing can be a challenge for schools. Since a number of globally popular internet...

In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and...

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and...

At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago,...

Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of...

Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives...

With some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become...

How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically...

Hot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to...