Google Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online...

Whether we are looking for a good place to eat, to get our car fixed, or to buy a household...

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...

Though voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled...

Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and...

Getting the Most out of YouTube for Schools

Date posted: March 21, 2018

Here’s a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google,...

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...

How to Improve Local SEO for Student Recruitment

Date posted: February 7, 2018

Location has long been an important part of search – people want to know about the good things that are...

Creating a Language School Digital Marketing Plan

Date posted: November 29, 2017

For language schools hoping to increase enrollment or improve their visibility on the international stage, a strong marketing plan can...

Before the digital age, getting useful data to determine what was working with your marketing efforts and what wasn’t required...