The term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...

Do you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most...

Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...

When discussing new opportunities for international students, experts are often keen to talk up the prospects of markets like India,...

The location of a school can be a huge factor in the decision-making process of prospective students at all levels....

While increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range...

This Year’s Best Higher Ed Holiday Videos!

Date posted: December 19, 2018

We’ve decked the halls, trimmed the tree, and wrapped the presents here at Higher Education Marketing, and you know what...

Diversity can be very important to your international student recruitment initiatives. Attracting prospects from a range of different countries and...

How can you tell if your student recruitment content is effective? While the ROI of some elements of the digital...

What would you say if you were asked to describe your school in one or two sentences? How about if...