The Why & How of a College Newsletter
Date posted: March 8, 2013
Reading Time: 5 minutesPublishing college newsletter content is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does...
The Why & How of a College Newsletter
Date posted: March 8, 2013
Reading Time: 5 minutesPublishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does...
Free Digital Marketing for Higher Ed eBook Now Available
Date posted: February 4, 2013
Reading Time: < 1 minuteWe took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012...
Increase your college’s visibility with content curation
Date posted: February 1, 2013
Reading Time: 4 minutesColleges and universities know the importance of creating and carrying out an effective content strategy to meet their audiences’ online...
Top 20 Higher Ed Holiday Greetings of 2012
Date posted: December 26, 2012
Reading Time: 3 minutesOk, so this is “My” top 20 not “The” top 20. I am not sure how you would establish “The”...
Summary and Comments on 2012 Report on Higher Ed Marketing for Not-For-Profit Colleges and Universities
Date posted: October 23, 2012
Reading Time: 4 minutesCUnet recently released its 2012 Higher Education Marketing Benchmarking Report: Not-for-Profit Colleges and Universities. This report follows on the heels of an...
How to Create a School Page on LinkedIn: A Step-by-Step Guide
Date posted: October 12, 2012
Reading Time: 5 minutesAt HEM, we often hear schools asking “Can I create a school page on LinkedIn?” The answer is a resounding...
Reading Time: < 1 minuteHigher Education Marketing held a webinar on Wednesday, July 13th. Entitled “How to Configure Google Analytics to Optimize your College’s...
Reading Time: 3 minutesUsing social media to communicate with your student audiences is pretty standard operating procedure for most colleges. In fact, if...
Reading Time: 2 minutesIs your school focusing its advertising on its brand? Aligning your education marketing to specific programs is a much better way to improve your return on investment. Find out more in this edition of the Higher Education Marketing newsletter.