A Guide to LinkedIn Advertising for Schools
Date posted: August 6, 2021
Reading Time: 11 minutesIf you are looking for an intelligent, engaged, and ambitious audience, LinkedIn certainly ticks all the boxes. A longstanding mainstay...
9 Practical Steps to Improve Google Ads Targeting for Schools
Date posted: June 9, 2021
Reading Time: 9 minutesGoogle Ads can place a school in front of prospective students and families at moments when they are actively researching...
Choosing the Right Objectives in Education Social Media Advertising Campaigns
Date posted: January 13, 2021
Reading Time: 11 minutesWhat do you want your social media ad campaigns to accomplish? Are you looking to increase your presence on Facebook,...
The 6 Essential Ingredients of Great Higher Ed Social Media Ad Creative
Date posted: December 9, 2020
Reading Time: 11 minutesWhat makes a good social media ad? Is it an eye-catching design? Compelling copy? A strong CTA? In most cases,...
Should You Be Investing in Paid Ads for Schools During the COVID-19 Crisis?
Date posted: May 27, 2020
Reading Time: 10 minutesPerhaps understandably, many schools have curbed their spending on paid advertising in the wake of the COVID-19 crisis. With resources...
6 Steps to Marketing New Online Courses Successfully
Date posted: May 20, 2020
Reading Time: 9 minutesWhether as a failsafe or as an ongoing option, many schools of all kinds around the world are developing new...
Everything You Need to Know About Twitter for Schools
Date posted: February 19, 2020
Reading Time: 12 minutesWhen it comes to online advertising, Twitter for schools is often left out of the conversation. Yes, it’s true that...
The Most Exciting Higher Education Digital Marketing Trends for 2020
Date posted: December 25, 2019
Reading Time: 9 minutesAs we enter the New Year, the thoughts of you and your team members are no doubt turning to your...
The Fundamentals of Facebook Ads for Schools
Date posted: November 27, 2019
Reading Time: 12 minutesPeople nowadays talk about Facebook as if it’s the uncool dad of social media – and in some ways, it...
6 Steps to Business School Advertising Success!
Date posted: November 20, 2019
Reading Time: 12 minutesIn the fast-paced world of business education, schools want to find quality candidates and reach them ASAP. This blog has 6...