SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutesAs colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...
Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest
Date posted: July 16, 2012
Reading Time: 3 minutesIt’s mid-July, your recruitment marketing plans are set for the fall and now you really need a break. But the...
Why LinkedIn for University Recruitment Methods is Important
Date posted: June 18, 2012
Reading Time: 3 minutesLinkedIn has proven over the past several years that it is an essential component of social media marketing for educational...
SEO vs. SEM: What Is the Difference for Schools?
Date posted: March 7, 2012
Reading Time: 6 minutesProspective students use search engines throughout the enrollment journey: to compare programs, explore career outcomes, calculate costs, find campus locations,...
Higher Education Marketing Looks at Pay Per Click Marketing
Date posted: January 26, 2011
Reading Time: 3 minutesHigher Education Marketing founder Philippe Taza shares his thoughts on Pay Per Click Marketing. What should you know about this increasingly important search engine marketing tactic? Click here to see why you should use it and how you can avoid some common mistakes.
Reading Time: 3 minutesAre you new to Google Adwords? Confused about what it can do exactly? HEM is here to help. Click here for a handy primer on the basics of Google Adwords.Are you new to Google Adwords? Confused about what it can do exactly? HEM is here to help. Click here for a handy primer on the basics of Google Adwords.