Analytics for Schools: Your Comprehensive Guide to GA4 Reports
Date posted: June 28, 2023
Reading Time: 9 minutes Unsurprisingly, analytics is key for a successful digital marketing strategy. Through them, your school can gain valuable insights that shape...
How to Use Data Analytics to Gain Insights about Your School’s Marketing Performance
Date posted: March 30, 2022
Reading Time: 9 minutes In today’s omnichannel marketing landscape, various platforms and channels are being used to help schools grow and reach their business...
eCommerce Tracking in Google Analytics for Schools: How HEM Helped McGill SCS Measure its ROI
Date posted: September 22, 2021
Reading Time: 5 minutes Digital marketing thrives on data. Data allows professionals in the field to clearly identify what’s working and what isn’t, and...
The Most Exciting Higher Education Digital Marketing Trends for 2020
Date posted: December 25, 2019
Reading Time: 9 minutes As we enter the New Year, the thoughts of you and your team members are no doubt turning to your...
Student Conversion Strategies 101: Understanding Tracking Codes
Date posted: November 6, 2019
Reading Time: 9 minutes It’s admissions season and your school begins to ramp up its marketing efforts. From emails to social media posts to...
Understanding India: A Key Driver of International Student Recruitment Growth
Date posted: March 29, 2017
Reading Time: 11 minutes While growth rates of overall international student admissions have been slowing over the past few years from most top source...
Leveraging Big Data and Predictive Analytics for Better Student Recruitment and Retention
Date posted: February 15, 2017
Reading Time: 11 minutes Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online,...