Making Personalized Website Content Part of Your Student Recruitment Strategy
Date posted: March 11, 2022
Reading Time: 8 minutes Today’s higher education institutions face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed...
Should Long-Form Blogs be Part of Your Higher Education Content Strategy?
Date posted: April 3, 2019
Reading Time: 9 minutes When it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After...
Metrics to Measure the Success of Your Education Content Marketing Strategy
Date posted: November 14, 2018
Reading Time: 10 minutes How can you tell if your student recruitment content is effective? While the ROI of some elements of the digital...
Higher Education Website Best Practices: 6 Questions You Should Be Asking About Your FAQs Pages
Date posted: October 3, 2018
Reading Time: 8 minutes Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective...