Recent
Popular
September 02, 2026
Offline Conversion Tracking for Schools: How to Optimize Paid Ads for Applications and EnrollmentsAugust 26, 2026
Admissions Team Capacity Planning: What Your Enrollment System Should Tell You Before IntakeAugust 19, 2026
Program-Led Topic Cluster Content Strategy: How Schools Build Authority Across SEO and AI SearchAugust 12, 2026
Archives
Categories
Education Lead GenerationPay per ClickConversion OptimizationWeb Design and DevelopmentOtherInternational RecruitmentBlogOnline Student RecruitmentInbound marketingNewsletterGreetingsNewsCRM for SchoolsSEOMauticEducation MarketingLanguage SchoolsSocial Media MarketingApplication PortalAnalyticsEmail MarketingMobile MarketingBusiness SchoolsBranding and Web DesignSocial Media AdvertisingContent Development
SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutesAs colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...












