develop and leverage student personas

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting a clear picture of the background, ambitions, and needs of...

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting a clear picture of the background, ambitions, and needs of...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

Tags: develop and leverage student personas, higher education inbound marketing, international higher education marketing, international recruitment campaigns, international student recruitment, student persona development, student personas

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a broad enough view, and important trends emerge: a predominance of...

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a broad enough view, and important trends emerge: a predominance of...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Pay per Click, SEO, Social Media Marketing

Tags: content strategy for schools, develop and leverage student personas, education marketing SEO, higher ed social media marketing, PPC for student recruitment, Social media advertising for recruiting students, student persona creation, student persona devleopment, student personas

Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any organization, instantly conveying to consumers an intangible identity that differentiates...

Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any organization, instantly conveying to consumers an intangible identity that differentiates...

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing

Tags: branding and web development, develop and leverage student personas, education content marketing, Higher Education Marketing