Effective Persona Development for International Student Recruitment

Date posted: May 23, 2018

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting...

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4 Digital Marketing Channels That Depend on Good Student Persona Development

Date posted: February 28, 2018

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...

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Rebranding Your School Successfully

Date posted: August 14, 2015

Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any...

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