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Effective Persona Development for International Student Recruitment
Date posted: May 23, 2018
Reading Time: 14 minutesA well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting...
4 Digital Marketing Channels That Depend on Good Student Persona Development
Date posted: February 28, 2018
Reading Time: 9 minutesWhile everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...
Rebranding Your School Successfully
Date posted: August 14, 2015
Reading Time: 7 minutesBranding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any...