Are your school’s email marketing initiatives all they could be? Email remains one of the most powerful tools that schools...

Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these...

Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a...

Canada’s new Anti-Spam Legislation, also known as CASL, goes into effect July 1, 2014. It invokes some pretty dramatic change in...