Email marketing is a tried-and-true recruitment tactic. However, education institutions don’t always make the most of its potential, often overlooking...

As a tried-and-true marketing tactic, email is likely part of your school’s recruitment strategy already—but how often do you refresh...

In a time when many students want to get a personalized experience of a school without having to actually go...

Normally, fall intake takes a similar structure across the world. Students shuffle into new classrooms, campuses, and in some cases,...

The shift to online learning has forced schools to completely rethink recruitment, from the kinds of programs they offer to...

How You Can Use Dynamic Content for Schools

Date posted: January 15, 2020

How many times has Netflix recommended just the right TV show for you to binge-watch? Or Amazon suggested the perfect...

When you log into your email each morning, how do you determine which of your many messages to actually open...

Are your school’s email marketing initiatives all they could be? Email remains one of the most powerful tools that schools...

Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these...

Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a...