Reading Time: 10 minutes   When you log into your email each morning, how do you determine which of your messages to actually open...

Reading Time: 10 minutes How many times has Netflix recommended just the right TV show for you to binge-watch? Or has Amazon suggested the...

Reading Time: 9 minutes Email marketing is a tried-and-true recruitment tactic. However, education institutions don’t always make the most of its potential, often overlooking...

Reading Time: 10 minutes As a tried-and-true marketing tactic, email is likely part of your school’s recruitment strategy already—but how often do you refresh...

Reading Time: 11 minutes In a time when many students want to get a personalized experience of a school without having to actually go...

Reading Time: 10 minutes Normally, fall intake takes a similar structure across the world. Students shuffle into new classrooms, campuses, and in some cases,...

Reading Time: 12 minutes The shift to online learning has forced schools to completely rethink recruitment, from the kinds of programs they offer to...

Reading Time: 12 minutes Are your school’s email marketing initiatives all they could be? Email remains one of the most powerful tools that schools...

Reading Time: 5 minutes Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these...

Reading Time: 6 minutes Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a...