GA4 for student recruitment | Education Marketing | Google Analytics | SEO | Higher Education Marketing

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Digital Marketing
Mautic CRM
Student Portal
Modules
- Student Information System
  Manage students, cohorts, schedules, and grades.
- Quote Builder
  Build quotes fast with tuition, fees, and options.
- Centralized Management
  Control roles, permissions, campuses, and settings.
- CRM Contact Management
  Track leads from inquiry to enrollment in one place.
- Recruiters Hub
  Manage agents and measure referrals and conversions.
- Integrated Tools
  Connect HEM-SP to your LMS, CRM, and payment tools.
- Finance
  Invoice, collect payments, and reconcile revenue.
- Application Form Builder
  Launch online applications with documents and payments.
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Consulting
HEM Academy

GA4 for Enrollment Growth: A Higher Ed Marketer’s Guide to Google Analytics 4

Date posted: January 21, 2026

Reading Time: 15 minutesGoogle Analytics 4 (GA4) has reshaped how colleges and universities track prospective student behaviour online. With the retirement of Universal...

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