Guiding the Student Journey: Which Paid Ads Work from First Click to Classrooms
Date posted: May 13, 2026
Reading Time: 16 minutesPaid advertising can be one of the most effective tools in student recruitment. It can also become one of the...
Display Ads for Schools: How to Create Winning Campaigns
Date posted: October 6, 2021
Reading Time: 13 minutesWhen developing digital marketing strategies for schools, Google Display Ads are an often overlooked, but effective, tool. While for some...
How to Write Google Ads for Schools: A 7-Step Guide
Date posted: September 15, 2021
Reading Time: 9 minutesWriting effective Google Ads for schools now requires more than producing one fixed headline and description. Responsive search ads combine...
8 Benefits of Auditing Your Education Advertising Campaigns
Date posted: September 8, 2021
Reading Time: 9 minutesIf you’ve been working in digital marketing for student recruitment for a while, you’re probably well aware of the potential...
Paid Advertising for Higher Ed: How to Create an Effective Advertising Strategy
Date posted: September 3, 2021
Reading Time: 19 minutesWith students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...
Choosing the Right Objectives in Education Social Media Advertising Campaigns
Date posted: January 13, 2021
Reading Time: 11 minutesWhat do you want your social media ad campaigns to accomplish? Are you looking to increase your presence on Facebook,...