In our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions...

Questions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social...

In mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a...

The 70/20/10 Content Marketing Formula

Date posted: March 25, 2013

Most higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your...

A recent article by René Shimada Siegel for Inc. magazine  highlighted the reasons why personal, face-to-face time can still be a benefit...

Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly...

Last week, UQAM launched UQAM Mobile, the first mobile version of a university website in Quebec. Developed for smart phones...