Announcing the “How Higher Education Institutions are Using Digital Marketing” Survey Report
Date posted: May 20, 2015
Reading Time: 2 minutesIn our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions...
Our Questions and Answers Page: Ask Us Anything!
Date posted: December 6, 2013
Reading Time: 2 minutesQuestions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social...
Social Media in Recruitment Survey Indicates Higher Ed Marketers are Listening Less
Date posted: September 2, 2013
Reading Time: 4 minutesIn mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a...
The 70/20/10 Content Marketing Formula
Date posted: March 25, 2013
Reading Time: 4 minutesMost higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your...