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Higher Education Marketing

Creating a Digital Marketing Strategy for Local Student Recruitment

January 9, 2019


Local higher ed marketing

While increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range of countries and regions than ever before, local students still...read_more

While increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range of countries and regions than ever before, local students still...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO, Social Media Marketing

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A Simple Key Student Recruitment Message Framework for Schools

October 24, 2018


key message student recruitment

What would you say if you were asked to describe your school in one or two sentences? How about if you were asked to list your main selling points? Or...read_more

What would you say if you were asked to describe your school in one or two sentences? How about if you were asked to list your main selling points? Or...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

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Post-Campaign Analysis: Evaluating the Success of Your Student Recruitment Strategies

September 19, 2018


higher ed recruitment

With summer over and a new academic semester in full swing, this time of year is often a period of transition for many schools when it comes to their student...read_more

With summer over and a new academic semester in full swing, this time of year is often a period of transition for many schools when it comes to their student...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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8 Ways to Recycle Student Testimonials for Maximum Recruitment Mileage

March 2, 2016


student recruitment content strategy

Testimonials are one of the most powerful and enduring marketing tools out there. When was the last time you tried a new restaurant or made an important purchase without first scanning...read_more

Testimonials are one of the most powerful and enduring marketing tools out there. When was the last time you tried a new restaurant or made an important purchase without first scanning...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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