Can Google Analytics Diversify Your Marketing?
Date posted: November 29, 2011
Reading Time: 3 minutesGoogle Analytics is a powerful analytics tool that can give your school the chance to see, in real time, how...
Reading Time: 3 minutesMore and more of your prospective student audiences are looking for education programs online, making it fundamental for your college...
10 SEO Tips to Improve Your School’s Visibility on Google
Date posted: October 3, 2011
Reading Time: 10 minutesProspective students rarely begin their research by typing the exact name of an institution. They search for programs, credentials, locations,...
Reading Time: 2 minutesGoogle Analytics should be the very foundation of your website design, development and marketing initiatives. It doesn’t, however, have to...
Reading Time: 2 minutesWhat sorts of people are visiting your site? What are their main characteristics? What is it you want visitors to...
Reading Time: 3 minutesMore and more prospective students are online, which means that schools need to rely less on traditional advertising, and more on online marketing channels. Find out more about Higher Education Marketing's analytics-driven marketing.
Branded vs. Non-Branded Keywords for Schools: SEO Guide
Date posted: April 11, 2011
Reading Time: 9 minutesWe all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.