2012 Report on Higher Ed Marketing for For-Profit Schools
Date posted: July 20, 2012
Reading Time: 3 minutes CUnet and LeadsCouncil recently released the 2012 Higher Education Marketing Benchmarking Report for For-Profit Schools. This report is based on...
4 Steps to Dramatically Improve Your College’s Website Content
Date posted: July 19, 2012
Reading Time: 4 minutes The quality of your college’s website relies heavily on great content. Many schools have understood the importance of great content...
Google Adwords Launches Auction Insights Report
Date posted: May 24, 2012
Reading Time: 2 minutes Google Adwords has announced the launch of the Auction insights report. This new feature will help empower your college marketing department to make...
Reading Time: 2 minutes Big data analytics involves examining huge amounts of data from a variety of different sources, including Web server logs and...
Using Analytics Tools to Better Understand Market Segments in Higher Education
Date posted: May 11, 2012
Reading Time: 4 minutes Good marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...
Reading Time: 2 minutes As it often happens in the Google world, companies bought by the search engine giant are often gobbled up and...
Firefox to Adopt Google Secure SSL Search
Date posted: April 2, 2012
Reading Time: 2 minutes It looks as if Google’s secure SSL search is catching on, as Firefox looks set to adopt it. Here’s what Johnathan Nightingale,...
Reading Time: 2 minutes Way back in November 2011, Google came out and told users of its analytics that it would be adding email...
Google Analytics Releases New Social Reports
Date posted: March 20, 2012
Reading Time: 2 minutes It’s always been a challenge to measure social media, since activity can occur both on and off your college website....
Reading Time: < 1 minute Some interesting changes happening in the Google world lately. First comes news that Google Analytics has updated the list of...