3 Essential Social Media Measurement Tools for Your School
Date posted: August 23, 2012
Reading Time: 3 minutesThe return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With...
Three Aspects of Managing Web Analytics for Higher Ed
Date posted: August 17, 2012
Reading Time: 4 minutesManaging analytics for a higher ed institution can get pretty complicated. It takes a range of skills sets, of varying...
2012 Report on Higher Ed Marketing for For-Profit Schools
Date posted: July 20, 2012
Reading Time: 3 minutesCUnet and LeadsCouncil recently released the 2012 Higher Education Marketing Benchmarking Report for For-Profit Schools. This report is based on...
4 Steps to Dramatically Improve Your College’s Website Content
Date posted: July 19, 2012
Reading Time: 4 minutesThe quality of your college’s website relies heavily on great content. Many schools have understood the importance of great content...
Google Adwords Launches Auction Insights Report
Date posted: May 24, 2012
Reading Time: 2 minutesGoogle Adwords has announced the launch of the Auction insights report. This new feature will help empower your college marketing department to make...
Reading Time: 2 minutesBig data analytics involves examining huge amounts of data from a variety of different sources, including Web server logs and...
Using Analytics Tools to Better Understand Market Segments in Higher Education
Date posted: May 11, 2012
Reading Time: 4 minutesGood marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...
Reading Time: 2 minutesAs it often happens in the Google world, companies bought by the search engine giant are often gobbled up and...
Firefox to Adopt Google Secure SSL Search
Date posted: April 2, 2012
Reading Time: 2 minutesIt looks as if Google’s secure SSL search is catching on, as Firefox looks set to adopt it. Here’s what Johnathan Nightingale,...
Reading Time: 2 minutesWay back in November 2011, Google came out and told users of its analytics that it would be adding email...