SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutesAs colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...
3 Essential Social Media Measurement Tools for Your School
Date posted: August 23, 2012
Reading Time: 3 minutesThe return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With...
Three Aspects of Managing Web Analytics for Higher Ed
Date posted: August 17, 2012
Reading Time: 4 minutesManaging analytics for a higher ed institution can get pretty complicated. It takes a range of skills sets, of varying...
4 Steps to Dramatically Improve Your College’s Website Content
Date posted: July 19, 2012
Reading Time: 4 minutesThe quality of your college’s website relies heavily on great content. Many schools have understood the importance of great content...
Reading Time: 2 minutesBig data analytics involves examining huge amounts of data from a variety of different sources, including Web server logs and...
Using Analytics Tools to Better Understand Market Segments in Higher Education
Date posted: May 11, 2012
Reading Time: 4 minutesGood marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...
Can Google Analytics Diversify Your Marketing?
Date posted: November 29, 2011
Reading Time: 3 minutesGoogle Analytics is a powerful analytics tool that can give your school the chance to see, in real time, how...
Reading Time: 3 minutesMore and more of your prospective student audiences are looking for education programs online, making it fundamental for your college...
10 SEO Tips to Improve Your School’s Visibility on Google
Date posted: October 3, 2011
Reading Time: 10 minutesProspective students rarely begin their research by typing the exact name of an institution. They search for programs, credentials, locations,...
Reading Time: 2 minutesGoogle Analytics should be the very foundation of your website design, development and marketing initiatives. It doesn’t, however, have to...