We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.

What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.

Are you just getting started with Web Analytics? A little confused about some of the terminology being tossed around? Too shy to ask someone what the differences between a page view and a visit are? Click here for a handy HEM recap of common terms used in Web Analytics.Are you just getting started with Web Analytics? A little confused about some of the terminology being tossed around? Too shy to ask someone what the differences between a page view and a visit are? Click here for a handy HEM recap of common terms used in Web Analytics.

Higher Education Marketing founder Philippe Taza shares his experiences implementing and using Google Analytics. What should you know about this increasingly important Web marketing tool? Why should you use it? And what are some common mistakes you can avoid? Click here to find out his thoughts on this increasingly important Web Analytics tool.