The Switch to GA4: What it Means for Google Analytics for Higher Education
Date posted: July 27, 2022
Reading Time: 9 minutesHalf the battle of digital marketing is not only creating and implementing a strategy but evaluating your online performance. For...
How to Use Data Analytics to Gain Insights about Your School’s Marketing Performance
Date posted: March 30, 2022
Reading Time: 9 minutesIn today’s omnichannel marketing landscape, various platforms and channels are being used to help schools grow and reach their business...
Making Personalized Website Content Part of Your Student Recruitment Strategy
Date posted: March 11, 2022
Reading Time: 8 minutesToday’s higher education institutions face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed...
First Click or Last Click? Selecting the Right Google Analytics Attribution Model for Your Marketing Strategy
Date posted: February 9, 2022
Reading Time: 10 minutesMulti-channel marketing has been a popular digital marketing strategy for years, allowing marketers to reach their target audience through a...
eCommerce Tracking in Google Analytics for Schools: How HEM Helped McGill SCS Measure its ROI
Date posted: September 22, 2021
Reading Time: 5 minutesDigital marketing thrives on data. Data allows professionals in the field to clearly identify what’s working and what isn’t, and...
The Benefits of a Digital Marketing Audit for Business Schools
Date posted: August 26, 2020
Reading Time: 9 minutesIn challenging times when it is harder to attract qualified prospective students, business schools need a robust, comprehensive digital marketing...
7 Core Elements of a Social Media Marketing Audit for Schools
Date posted: August 5, 2020
Reading Time: 13 minutesHow well do you think your school uses social media? Are you up to date with all the latest trends...
Online Learning Analytics: How Effectively are you Promoting Online Courses?
Date posted: July 15, 2020
Reading Time: 12 minutesAt this point in the pandemic, your school has likely ironed out any kinks in its online course delivery, and...
Higher Education Analytics: Measuring Success Through the Enrollment Journey
Date posted: March 11, 2020
Reading Time: 13 minutesImagine how powerful your school’s digital marketing strategy would be if you understood exactly how each tactic advanced prospects through...
5 Ways to Optimize your Admissions Funnel with a Lead Conversion Audit for Schools
Date posted: February 26, 2020
Reading Time: 11 minutesThe life of admissions staff is a busy one, and there are endless tasks you are expected to keep up...