Making Personalized Website Content Part of Your Student Recruitment Strategy
Date posted: March 11, 2022
Reading Time: 8 minutesToday’s higher education institutions face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed...
First Click or Last Click? Selecting the Right Google Analytics Attribution Model for Your Marketing Strategy
Date posted: February 9, 2022
Reading Time: 10 minutesMulti-channel marketing has been a popular digital marketing strategy for years, allowing marketers to reach their target audience through a...
eCommerce Tracking in Google Analytics for Schools: How HEM Helped McGill SCS Measure its ROI
Date posted: September 22, 2021
Reading Time: 5 minutesDigital marketing thrives on data. Data allows professionals in the field to clearly identify what’s working and what isn’t, and...
The Benefits of a Digital Marketing Audit for Business Schools
Date posted: August 26, 2020
Reading Time: 9 minutesIn challenging times when it is harder to attract qualified prospective students, business schools need a robust, comprehensive digital marketing...
7 Core Elements of a Social Media Marketing Audit for Schools
Date posted: August 5, 2020
Reading Time: 13 minutesHow well do you think your school uses social media? Are you up to date with all the latest trends...
Online Learning Analytics: How Effectively are you Promoting Online Courses?
Date posted: July 15, 2020
Reading Time: 12 minutesAt this point in the pandemic, your school has likely ironed out any kinks in its online course delivery, and...
Higher Education Analytics: Measuring Success Through the Enrollment Journey
Date posted: March 11, 2020
Reading Time: 13 minutesImagine how powerful your school’s digital marketing strategy would be if you understood exactly how each tactic advanced prospects through...
5 Ways to Optimize your Admissions Funnel with a Lead Conversion Audit for Schools
Date posted: February 26, 2020
Reading Time: 11 minutesThe life of admissions staff is a busy one, and there are endless tasks you are expected to keep up...
Higher Education Marketing Automation Measurement
Date posted: January 29, 2020
Reading Time: 9 minutesHow would your recruitment strategy change if you knew precisely what kinds of emails, texts, social media posts, and web...
Inbound Marketing Analytics for Schools, Channel by Channel
Date posted: January 22, 2020
Reading Time: 11 minutesThere’s no question that inbound is an effective marketing strategy for schools. After all, students need to trust their higher...