Before the digital age, getting useful data to determine what was working with your marketing efforts and what wasn’t required...

While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you...

At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago,...

Imagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel...

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online,...

Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate,...

We’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions...

We’re excited to announce that as part of the ICEF North America Workshop in Toronto next week, Higher Education Marketing...

Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...

At Higher Education Marketing, we’ve long been trumpeting the rapid pace of technological change and helping schools manage the transition....