Not so long ago, students that had been accepted to a college or university might expect a phone call, an...

In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...

During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to...

Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30...

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very...

As higher education marketers, we’re always on the lookout for emerging trends in the industry and reliable evidence to support...

Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content...

Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a...

A good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating...

Today’s colleges face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed space where...