Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30...

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very...

As higher education marketers, we’re always on the lookout for emerging trends in the industry and reliable evidence to support...

Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content...

Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a...

A good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating...

Today’s colleges face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed space where...

TV advertising has a long-standing tradition in the higher education marketing space. Higher ed ads have evolved a lot over...

About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications...

As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking...