Higher Education Marketing Automation Measurement
Date posted: January 29, 2020
Reading Time: 9 minutesHow would your recruitment strategy change if you knew precisely what kinds of emails, texts, social media posts, and web...
Inbound Marketing Analytics for Schools, Channel by Channel
Date posted: January 22, 2020
Reading Time: 11 minutesThere’s no question that inbound is an effective marketing strategy for schools. After all, students need to trust their higher...
The Most Exciting Higher Education Digital Marketing Trends for 2020
Date posted: December 25, 2019
Reading Time: 9 minutesAs we enter the New Year, the thoughts of you and your team members are no doubt turning to your...
Student Conversion Strategies 101: Understanding Tracking Codes
Date posted: November 6, 2019
Reading Time: 9 minutesIt’s admissions season and your school begins to ramp up its marketing efforts. From emails to social media posts to...
Reading Time: 13 minutesLet’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...
Post-Campaign Analysis: Evaluating the Success of Your Student Recruitment Strategies
Date posted: September 19, 2018
Reading Time: 11 minutesWith summer over and a new academic semester in full swing, this time of year is often a period of...
6 Goals You Should be Tracking When Using Google Analytics for Education
Date posted: August 22, 2018
Reading Time: 9 minutesGoogle Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online...
How and When to Use A/B Testing in Online Student Recruitment
Date posted: May 9, 2018
Reading Time: 12 minutesBelieve it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...
SEO Keywords for Education: A Step by Step Process for Schools
Date posted: April 18, 2018
Reading Time: 9 minutesKeywords are at the heart of digital marketing. What are keywords in education? Keywords help shape the content created for web...
Using Google Analytics in Education: 6 Essential GA Reports and What They Tell You
Date posted: November 15, 2017
Reading Time: 11 minutesFor the institution looking to improve their marketing and recruitment efforts with data-driven insights, there’s no better way to start...