Content Marketing for Universities: Creating High-Fidelity Content to Better Stand Out
Date posted: August 3, 2022
Reading Time: 10 minutesAs content marketing for universities continues to evolve, schools must rise to the challenge of creating content that goes above...
The Switch to GA4: What it Means for Google Analytics for Higher Education
Date posted: July 27, 2022
Reading Time: 9 minutesHalf the battle of digital marketing is not only creating and implementing a strategy but evaluating your online performance. For...
How to Use Social Media in Higher Education to Reach Your School’s Goals
Date posted: July 20, 2022
Reading Time: 9 minutesAs an extension of your school’s branding, social media in higher education is a great opportunity for you to open...
Everything Schools Should Know When Creating Ads Targeting College Students
Date posted: July 13, 2022
Reading Time: 8 minutesToday’s competitive education market makes it more critical than ever for schools to seek out various ways to stand out...
Top SEO for Higher Education Strategies to Level Up Your School’s Efforts
Date posted: July 6, 2022
Reading Time: 10 minutesSearch Engine Optimization, or SEO, is essential to boosting a school’s online visibility, allowing it to better reach and attract...
How to Start Applying a Video Content Marketing Strategy to Your School
Date posted: June 29, 2022
Reading Time: 8 minutesNowadays, prospective students don’t just want to read about their dream school–they want to see it. To stay relevant, schools...
Top Insights on Keyword Research to Boost Your SEO for Higher Education Strategy
Date posted: June 22, 2022
Reading Time: 11 minutesUndeniably, search engine optimization has become a powerful way for schools to improve their online presence—particularly in today’s competitive digital...
Lead Generation for Colleges: Your Guide to Better Student Recruitment
Date posted: June 15, 2022
Reading Time: 12 minutesA good digital marketing strategy gives a school a strong online presence, resulting in more prospects exploring its website and...
5 Ways to Improve Your Student Recruitment Strategy
Date posted: June 8, 2022
Reading Time: 9 minutesYour student recruitment strategy is at the heart of your school’s success. It not only determines the number of students...
How to Create a Student Persona that Boosts Your School’s Enrollment Numbers
Date posted: June 1, 2022
Reading Time: 10 minutesStudent personas are at the core of nearly every effective marketing strategy. With a student persona, your messages are more...