Higher Education Marketing Blog | Pro Tips & Recruitment Trends

The Wonderful World of Google Products

Date posted: March 25, 2011

Reading Time: 3 minutes There is much more to Google than search. Higher Education Marketing uses a combination of Google products to deliver analytics driven marketing results. Click here to discover the wonderful world of Google Products.

Reading Time: 3 minutes What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.

Reading Time: 2 minutes Higher Education Marketing will be working with Stéphane Hamel. The esteemed Web analytics and eBusiness expert will play an advisory role, allowing Higher Education Marketing to further expand and improve the analytical capabilities of our clients. Find out more.Higher Education Marketing will be working with Stéphane Hamel. The esteemed Web analytics and eBusiness expert will play an advisory role, allowing Higher Education Marketing to further expand and improve the analytical capabilities of our clients. Find out more.

Thinking of Going Mobile?

Date posted: January 26, 2011

Reading Time: 2 minutes Have you been thinking about going mobile? You should be. Every day there are more and more advantages to developing a mobile friendly website. Find out how your school's site can benefit from Higher Education Marketing's SMS Mobile Marketing and SMS Alerts.

Higher Education Marketing Looks at Pay Per Click Marketing

Date posted: January 26, 2011

Reading Time: 3 minutes Higher Education Marketing founder Philippe Taza shares his thoughts on Pay Per Click Marketing. What should you know about this increasingly important search engine marketing tactic? Click here to see why you should use it and how you can avoid some common mistakes.