Reading Time: 11 minutesA target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...

Reading Time: 8 minutesFor many schools, a prospective student’s visit to their campus is a crucial final stage of the admissions process. Whether...

Reading Time: 10 minutesWith the COVID-19 crisis creating uncertainty as to when and how physical campuses will be able to reopen, many schools...

Reading Time: 11 minutesA CRM and marketing automation system can be a useful tool for admissions teams at the best of times. Allowing...

Reading Time: 12 minutesIf your student recruitment activities have been put on the backburner in the face of the COVID-19 crisis, you are...