Higher Education Marketing Blog | Pro Tips & Recruitment Trends

Reading Time: 2 minutes We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.

Reading Time: < 1 minute Higher Education Marketing will be attending the third annual Strategic Enrolment Marketing and Management Forum in Toronto on April 14th. Find out more about the event and a special registration discount.

The Benefit to Linking Google Products

Date posted: March 25, 2011

Reading Time: 2 minutes Is there any benefit to linking Google products? Higher Education Marketing illustrates what it can do for your school’s online visibility and rank on search engine results pages.

The Wonderful World of Google Products

Date posted: March 25, 2011

Reading Time: 3 minutes There is much more to Google than search. Higher Education Marketing uses a combination of Google products to deliver analytics driven marketing results. Click here to discover the wonderful world of Google Products.

Reading Time: 3 minutes What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.