6 Ways to Use Competitor Benchmarking in Digital Marketing Audits for Schools
Date posted: February 5, 2020
Reading Time: 10 minutesThere’s no getting around the fact that education is a competitive field. From universities, to language schools, to the K-12...
Higher Education Marketing Automation Measurement
Date posted: January 29, 2020
Reading Time: 9 minutesHow would your recruitment strategy change if you knew precisely what kinds of emails, texts, social media posts, and web...
Inbound Marketing Analytics for Schools, Channel by Channel
Date posted: January 22, 2020
Reading Time: 11 minutesThere’s no question that inbound is an effective marketing strategy for schools. After all, students need to trust their higher...
SEO for Education Websites: Everything Your School Needs to Know
Date posted: January 8, 2020
Reading Time: 15 minutesSearch engine algorithms are meant to be your friends – not your enemies. This holds true when considering SEO for...
How to Optimize Your School’s CTAs for Student Conversion
Date posted: January 1, 2020
Reading Time: 12 minutesCTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....