Planning an Education Website Design Project
Date posted: December 6, 2019
Reading Time: 12 minutesThe decision to design a new website is not one schools take lightly. Comprising pages and pages of information about...
Higher Education Website Best Practices: Improving Your School’s Information Architecture
Date posted: October 30, 2019
Reading Time: 10 minutesPicture a prospective student browsing through your school’s website. Can they find the information they need? Is your site guiding...
Why Infographics are Still Vital in Education Content Marketing
Date posted: April 24, 2019
Reading Time: 7 minutesWhile creating infographics isn’t the most revelatory content marketing idea, it remains one of the most effective. As a way...
The UX Factor: Understanding User Experience in Education Website Design
Date posted: March 13, 2019
Reading Time: 11 minutesThe term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...
Reading Time: 13 minutesLet’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...
6 Ways to Make Your Location an Asset in Online Student Recruitment
Date posted: January 16, 2019
Reading Time: 8 minutesThe location of a school can be a huge factor in the decision-making process of prospective students at all levels....
How and When to Use A/B Testing in Online Student Recruitment
Date posted: May 9, 2018
Reading Time: 12 minutesBelieve it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...
4 Ways to Make Your School’s CTAs More Compelling
Date posted: February 21, 2018
Reading Time: 10 minutesIf SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...
2017’s Best Higher Ed Marketing Holiday Videos!
Date posted: December 20, 2017
Reading Time: 4 minutesIt’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday...
Optimizing Your Strategy for Mobile Student Recruitment
Date posted: November 8, 2017
Reading Time: 11 minutesThe trend toward intercompatibility of online services and connected devices is ushering in an expectation that a person should be...