LinkedIn groups are used extensively by colleges and universities to coordinate alumni communications, fundraising and other activities. To see just...

Compelling storytelling is not only a pillar of content marketing – it is also a powerful ally in crafting a...

Rebranding Your School Successfully

Date posted: August 14, 2015

Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any...

Visitors to your website and social media channels are hoping to get an insider view of what life will be...

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process,...

Understanding Saudi Arabian Student Recruitment

Date posted: September 12, 2014

What’s the first thing that comes to mind when you think of Saudi Arabia? If you said “oil” you wouldn’t...

There was a time when students approached college primarily as a life experience – an opportunity to explore new concepts,...

A good college or university website makes it easy for visitors to accomplish their goals by making navigation intuitive, eliminating...

One of the great paradoxes of modern society is the apparent glut of overqualified waitresses and cab drivers with college...

Website design is a challenging balancing act for colleges and universities. Not only are there numerous diverse audiences to appease,...