Thoughts on Responsive Web Design: Pros, Cons and Other Considerations
Date posted: April 26, 2013
Reading Time: 6 minutesResponsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for...
The Why & How of a College Newsletter
Date posted: March 8, 2013
Reading Time: 5 minutesPublishing college newsletter content is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does...
The Why & How of a College Newsletter
Date posted: March 8, 2013
Reading Time: 5 minutesPublishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does...
Free Digital Marketing for Higher Ed eBook Now Available
Date posted: February 4, 2013
Reading Time: < 1 minuteWe took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012...
9 Triggers for a Higher Ed Website Redesign
Date posted: November 5, 2012
Reading Time: 6 minutesThe decision to move ahead with a redesign of your higher ed website is a big one. In terms of...
Managing Website Life-cycle in Higher Education: Are You Typical?
Date posted: October 29, 2012
Reading Time: 3 minutesIn the process of doing our business we conduct a lot of website audits for colleges and universities. In an...
How to Write SEO Title Tags for Schools: 10 Best Practices
Date posted: March 1, 2012
Reading Time: 10 minutesTitle tags are among the smallest elements on a webpage, but they can have an outsized impact on how prospective...
XML Sitemaps for School Websites: Benefits and Best Practices
Date posted: February 16, 2012
Reading Time: 10 minutesSchool, college, and university websites can contain hundreds or thousands of URLs, including program pages, admissions information, tuition details, campus...
Reading Time: 2 minutesMany Canadian colleges and universities are actively working on rebranding themselves, seeking to reposition their institutions in the changing higher education...