5 Tips to Optimize Your Admissions Pages for Lead Generation
Date posted: July 5, 2013
Reading Time: 5 minutesNo higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...
5 Best Practices for Building Better Program Pages
Date posted: June 28, 2013
Reading Time: 4 minutesWith increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t...
4 Reasons Why Higher Ed Institutions Must Invest in SEO
Date posted: April 12, 2013
Reading Time: 5 minutesWhen we begin working with a college or university on their online marketing we usually start our process with a...
What are the best alternatives to Google Reader?
Date posted: April 11, 2013
Reading Time: 3 minutesThe world Internet giant, Google, has recently announced the closing down of Google Reader, its Web-based aggregator, on July 1st,...
Establishing a Content Culture at Your College or University
Date posted: April 8, 2013
Reading Time: 4 minutesIt’s clear that meaningful and relevant content is integral to enhancing web presence and overall user experience. Part of any...
Homage to Google Reader (or Why RSS Should be Part of Your Content Development Strategy)
Date posted: April 5, 2013
Reading Time: 3 minutesMuch to the shock of users around the world, Google recently announced that as of July 1, 2013, it is...
The 70/20/10 Content Marketing Formula
Date posted: March 25, 2013
Reading Time: 4 minutesMost higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your...
Essential Elements of a Powerful Program Page
Date posted: March 22, 2013
Reading Time: 5 minutesThere has been a recent buzz about why academic program pages should are the most important pages on college and...
Increase International Student Recruitment Directly Through Your Website
Date posted: March 15, 2013
Reading Time: 4 minutesA college or university’s website is one of the most effective and cost-efficient tools that can enhance international recruitment efforts....
Bounce Rates in Higher Ed: The Good, the Bad and the Ugly
Date posted: March 11, 2013
Reading Time: 7 minutesWhen marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of...