Leveraging Your Authentic Voice With Student-Generated Content
Date posted: September 25, 2013
Reading Time: 5 minutesAs a new year of frosh carries their contagious excitement onto campuses worldwide, there is an opportunity for admissions departments...
How to Use a Higher Education Content Marketing Matrix
Date posted: September 23, 2013
Reading Time: 11 minutesHigher education marketing teams rarely struggle because they have no possible topics. They struggle because they have too many requests,...
Understanding Student Recruitment in China 101
Date posted: September 11, 2013
Reading Time: 5 minutesChina represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...
Understanding Student Recruitment in China 101
Date posted: September 11, 2013
Reading Time: 6 minutesChina represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...
Virtual Campus Tours: 9 Best Practices for Universities
Date posted: September 5, 2013
Reading Time: 11 minutesA virtual campus tour should do more than display buildings. It should help prospective students understand where they will learn,...
Are Microsites Right for Your School? 8 Questions to Ask
Date posted: August 23, 2013
Reading Time: 11 minutesA microsite can give a school, university, or education provider a focused digital space for a campaign, audience, event, research...
How to Leverage your Graduates for a Professional Network
Date posted: July 26, 2013
Reading Time: 6 minutesWith the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as...
How to Implement Your Content Sharing Strategy for Higher Ed: Part II
Date posted: July 22, 2013
Reading Time: 4 minutesLast week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across...
Student Testimonials: 9 Best Practices for Schools
Date posted: July 19, 2013
Reading Time: 12 minutesStudent testimonials can help prospective learners understand what a program, classroom, campus, or support service feels like through the experience...
8 Steps to Build an International Student Recruitment Website
Date posted: July 15, 2013
Reading Time: 10 minutesAn international student recruitment website should do more than welcome visitors from abroad. It should help a prospective student understand...