Distance Education in the Age of MOOCs
Date posted: November 27, 2013
Reading Time: 6 minutesWhile distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction...
Consistent Website Experiences with Intuitive Navigation
Date posted: November 12, 2013
Reading Time: 6 minutesA college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...
India Increasingly Important for Student Recruitment
Date posted: November 5, 2013
Reading Time: 6 minutesIn the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source...
Reputation Management in the Age of Social Media
Date posted: October 30, 2013
Reading Time: 5 minutes“Character is like a tree and reputation its shadow. The shadow is what we think it is; the tree is...
Recruiting Students for Continuing Education
Date posted: October 25, 2013
Reading Time: 5 minutesLifelong learning has become a pivotal contributor to the new era of the knowledge economy. As technological innovation accelerates societal...
Text Messaging for Student Recruitment
Date posted: October 24, 2013
Reading Time: 5 minutesThe popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students...
Mobile Apps in Higher Education Marketing
Date posted: October 16, 2013
Reading Time: 4 minutesFor those colleges and universities still watching and waiting for the mobile market to develop, now would be a good...
Marketers are Overwhelmed by the Growing Demands of Digital Marketing
Date posted: September 30, 2013
Reading Time: 3 minutesFeeling overwhelmed trying to manage and execute your digital marketing for your college or university? Well, you are not alone....
Content Marketing with Student Blogs
Date posted: September 27, 2013
Reading Time: 4 minutesContent marketing has officially become the leading strategy to engage web viewers and increase search engine recognition. Delivering relevant and...
Leveraging Your Authentic Voice With Student-Generated Content
Date posted: September 25, 2013
Reading Time: 5 minutesAs a new year of frosh carries their contagious excitement onto campuses worldwide, there is an opportunity for admissions departments...