How to Generate More Student Leads from your Higher Ed Website using Conversion Rate Optimization (CRO)

Date posted: October 9, 2012

Reading Time: 5 minutesYour boss says you need to generate more student leads and it is your job to figure out how to...

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SEO vs. PPC in Higher Education Marketing: Where’s your spend?

Date posted: August 27, 2012

Reading Time: 4 minutesAs colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...

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Reading Time: 3 minutesWhat exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.