Perhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have...

Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective...

Customer relationship management (CRM) is becoming a must-have for schools looking to modernize and streamline their student recruitment processes. Offering...

With summer over and a new academic semester in full swing, this time of year is often a period of...

Google Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online...

Whether we are looking for a good place to eat, to get our car fixed, or to buy a household...

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on...

When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that...

What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what...