It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...

A CRM system has the power to completely transform your admissions efforts. Allowing you to streamline your lead management activities,...

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting...

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...

The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over...

Though voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled...

Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and...

Amid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital...

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...