Reading Time: 11 minutes The life of admissions staff is a busy one, and there are endless tasks you are expected to keep up...

Reading Time: 10 minutes There’s no getting around the fact that education is a competitive field. From universities, to language schools, to the K-12...

Reading Time: 11 minutes There’s no question that inbound is an effective marketing strategy for schools. After all, students need to trust their higher...

Reading Time: 12 minutes CTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....

Reading Time: 10 minutes The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....

Reading Time: 10 minutes Crafting the perfect booking process is difficult for any school, but language schools encounter particular difficulties in trying to offer...

Reading Time: 9 minutes It’s admissions season and your school begins to ramp up its marketing efforts. From emails to social media posts to...

The Definitive Guide to Google Ads for Schools

Date posted: October 23, 2019

Reading Time: 13 minutes Google Ads appear in practically every corner of the internet. Whether you’re browsing the web, scrolling through websites, sending a...

Reading Time: 11 minutes It’s a well-known fact that user experience (UX) is one of the most important website design factors, but many schools...

Reading Time: 12 minutes As international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language...