Lead Generation for Colleges: Your Guide to Better Student Recruitment
Date posted: June 15, 2022
Reading Time: 12 minutesA good digital marketing strategy gives a school a strong online presence, resulting in more prospects exploring its website and...
The Ultimate Guide to Creating Email Subject Lines for Students in Higher Education
Date posted: May 13, 2022
Reading Time: 10 minutesWhen you log into your email daily, how do you determine which messages to open and read? And what kind...
Integrating Dynamic Content Within Your Education Content Marketing Strategy
Date posted: May 10, 2022
Reading Time: 10 minutesHow many times has Netflix recommended just the right TV show for you to binge-watch? Or has Amazon suggested the...
Making Personalized Website Content Part of Your Student Recruitment Strategy
Date posted: March 11, 2022
Reading Time: 8 minutesToday’s higher education institutions face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed...
Learn How to Create an Effective Language School Marketing Strategy
Date posted: February 11, 2022
Reading Time: 15 minutesHow do I market my language school? This is a common question for language schools looking to increase bookings and...
How to Target Students on Facebook Ads
Date posted: January 28, 2022
Reading Time: 12 minutesHere’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the...
Optimizing Education Website Design to Increase Conversions
Date posted: August 4, 2021
Reading Time: 10 minutesWhen designing a website, many schools have a tendency to think about it purely in terms of aesthetics. Does the...
Putting Your Higher Education Digital Marketing Into Action
Date posted: September 23, 2020
Reading Time: 9 minutesA higher education digital marketing audit provides a framework your school can use to make its recruitment strategy as effective...
The Benefits of a Digital Marketing Audit for Business Schools
Date posted: August 26, 2020
Reading Time: 9 minutesIn challenging times when it is harder to attract qualified prospective students, business schools need a robust, comprehensive digital marketing...
Online Learning Analytics: How Effectively are you Promoting Online Courses?
Date posted: July 15, 2020
Reading Time: 12 minutesAt this point in the pandemic, your school has likely ironed out any kinks in its online course delivery, and...