How the HEM Team Uses AI To Deliver Quality Results for Your School
Date posted: July 4, 2023
Reading Time: 7 minutesNote: due to the rapidly transforming AI landscape, we should consider this page a “living document” that will be regularly...
Digital Marketing Strategy for Schools: Advertising and Lead Generation Tips for Success
Date posted: April 5, 2023
Reading Time: 10 minutesA robust digital marketing strategy for schools is instrumental, especially for those looking to boost enrollment numbers, and effective lead...
How Your School Can Use Conversion Tracking and Attribution in Marketing to Gain Key Insights and Drive Results
Date posted: February 8, 2023
Reading Time: 11 minutesYou invest time, effort, and dollars in your digital marketing, but how do you know what’s working and what isn’t?...
Conversion Tracking for Schools: Understanding Your Prospects’ Journey Towards Enrollment
Date posted: December 28, 2022
Reading Time: 10 minutesEffective conversion tracking is critical to every school’s recruitment strategy. As schools continue to embrace different digital channels and software...
Lead Generation for Colleges: Your Guide to Better Student Recruitment
Date posted: June 15, 2022
Reading Time: 12 minutesA good digital marketing strategy gives a school a strong online presence, resulting in more prospects exploring its website and...
11 Best Practices for Writing Email Subject Lines for Students
Date posted: May 13, 2022
Reading Time: 9 minutesAn email subject line is a small piece of copy with a large responsibility. It must help prospective students understand...
Integrating Dynamic Content Within Your Education Content Marketing Strategy
Date posted: May 10, 2022
Reading Time: 10 minutesHow many times has Netflix recommended just the right TV show for you to binge-watch? Or has Amazon suggested the...
Making Personalized Website Content Part of Your Student Recruitment Strategy
Date posted: March 11, 2022
Reading Time: 8 minutesToday’s higher education institutions face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed...
Language School Marketing Strategy: 9 Steps to Grow Bookings
Date posted: February 11, 2022
Reading Time: 11 minutesLanguage schools compete across countries, languages, course types, delivery formats, and student motivations. A learner preparing for university, a professional...
How to Target Students With Facebook Ads: 9 Strategies
Date posted: January 28, 2022
Reading Time: 12 minutesHere’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the...