The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on...

When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that...

What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what...

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...

A CRM system has the power to completely transform your admissions efforts. Allowing you to streamline your lead management activities,...

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting...

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...

The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over...