Conversion Optimization

Reading Time: 15 minutesHow do I market my language school? This is a common question for language schools looking to increase bookings and...

Reading Time: 12 minutesHere’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the...

Reading Time: 10 minutesWhen designing a website, many schools have a tendency to think about it purely in terms of aesthetics. Does the...

Reading Time: 9 minutesA higher education digital marketing audit provides a framework your school can use to make its recruitment strategy as effective...

Reading Time: 9 minutesIn challenging times when it is harder to attract qualified prospective students, business schools need a robust, comprehensive digital marketing...

Reading Time: 12 minutesAt this point in the pandemic, your school has likely ironed out any kinks in its online course delivery, and...

Reading Time: 12 minutesThe shift to online learning has forced schools to completely rethink recruitment, from the kinds of programs they offer to...

Reading Time: 10 minutesAlthough every aspect of higher education has become digitized, that doesn’t mean that personal connections are less important in the...

Reading Time: 11 minutesIf you want to establish your school as a trustworthy online course provider, you need the online reputation to back...

Reading Time: 11 minutesThe life of admissions staff is a busy one, and there are endless tasks you are expected to keep up...