Reading Time: 13 minutesIn the world of student recruitment, there’s no better tool today than CRM and marketing automation for understanding the enrollment...

Reading Time: 11 minutesAs a software becomes more and more widespread, it often becomes more complex, with companies adding new bells and whistles...

Reading Time: 10 minutesMany schools have made it easy for prospects to learn about them online, whether it be through their website, social...

Reading Time: 5 minutesWorking with so many different types of schools all over the world, HEM gains a lot of valuable insights into...

Reading Time: 12 minutesIf you open your inbox right now, likely you’ll see emails directed to you by name, recommending products that you...

Reading Time: 9 minutesWith each passing year, the education sector becomes increasingly digitized—and the COVID-19 crisis has only accelerated this trajectory. Now, this...

Reading Time: 10 minutesRegardless of whether your school is new to CRM and marketing automation, or has been using these systems for ages,...

Reading Time: 12 minutesThe shift to online learning has forced schools to completely rethink recruitment, from the kinds of programs they offer to...

Reading Time: 10 minutesAlthough every aspect of higher education has become digitized, that doesn’t mean that personal connections are less important in the...

Reading Time: 11 minutesReplicating the admissions process online is all about providing prospective students with a valuable experience from the moment they land...