Reading Time: 3 minutesSocial media is changing the game in terms of colleges’ and universities’ visibility and recruiting efforts. Thanks to platforms like...
Using Analytics Tools to Better Understand Market Segments in Higher Education
Date posted: May 11, 2012
Reading Time: 4 minutesGood marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...
Reading Time: 2 minutesA recent article by René Shimada Siegel for Inc. magazine highlighted the reasons why personal, face-to-face time can still be a benefit...
Reading Time: < 1 minuteHigher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly...
Reading Time: 3 minutesIf you have set up your school to use Google Analytics, you are now harnessing the power of analytics-driven marketing:...
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Reading Time: 4 minutesWith a 96 per cent adoption rate among students, Facebook is the social media platform for schools to meet their...
3 Steps to Turn Your Institution’s Social Media Traffic Into Leads
Date posted: July 25, 2011
Reading Time: 2 minutesYour institution is present on all major social media avenues, yet you fail to see results in lead conversion and...
Reading Time: < 1 minuteIBM announced last week the launch of a new cloud computing suite, the IBM Smart Cloud for Education. Based on its...