Reading Time: 10 minutesNew technology and social media can make email marketing seem somewhat obsolete, but the reality is that email marketing is...

Reading Time: 4 minutesWhen considering studying with your institution, prospects are actually “buying” three things: the career, the institution, and the program. This...

Reading Time: 10 minutesEmail marketing content for prospective students should do more than fill an automation workflow. Each message should answer a real...

Reading Time: 10 minutesA recruitment email campaign should not be a stack of scheduled messages built around a generic template. It should be...

Reading Time: 9 minutesAn email subject line is a small piece of copy with a large responsibility. It must help prospective students understand...

Reading Time: 10 minutesHow many times has Netflix recommended just the right TV show for you to binge-watch? Or has Amazon suggested the...

Reading Time: 10 minutesFor schools today, the challenge of marketing doesn’t end with capturing the interest of prospective students; you need to be...

Reading Time: 11 minutesEmail marketing is crucial to a successful digital marketing strategy, giving your school an effective channel that can be used...

Reading Time: 11 minutesIt can be easy to overlook email marketing when faced with new digital marketing tools and constantly changing trends within...

Reading Time: 10 minutesAs schools compete for enrollments in an increasingly globalized education landscape, allowing leads to fall between the cracks isn’t an...