7 Simple Tips to Up Your Higher Ed Email Marketing Engagement Metrics
Date posted: January 20, 2021
Reading Time: 10 minutesAs a tried-and-true marketing tactic, email is likely part of your school’s recruitment strategy already—but how often do you refresh...
Developing Better CRM and Marketing Automation for Schools: The Inside Story of Mautic by HEM
Date posted: November 16, 2020
Reading Time: 5 minutesWorking with so many different types of schools all over the world, HEM gains a lot of valuable insights into...
7 Student Recruitment Lessons Schools Can Learn from COVID-19
Date posted: October 21, 2020
Reading Time: 9 minutesIt’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....
Email Marketing Made Easy With Mautic CRM and Marketing Automation for Schools
Date posted: October 7, 2020
Reading Time: 12 minutesIf you open your inbox right now, likely you’ll see emails directed to you by name, recommending products that you...
Reopening Your School After Lockdown: 4 To-Dos to Adjust Your Higher Ed Digital Marketing Strategy
Date posted: August 12, 2020
Reading Time: 10 minutesNormally, fall intake takes a similar structure across the world. Students shuffle into new classrooms, campuses, and in some cases,...
7 Ways to Boost Local Student Recruitment
Date posted: July 29, 2020
Reading Time: 9 minutesHaving a good local student recruitment strategy is important for schools at the best of times. As much as students...
6 Successful Workflows to Promote Online Courses Using Marketing Automation for Schools
Date posted: July 8, 2020
Reading Time: 12 minutesThe shift to online learning has forced schools to completely rethink recruitment, from the kinds of programs they offer to...
How to Provide an In-Person Admissions Experience Online
Date posted: July 1, 2020
Reading Time: 10 minutesAlthough every aspect of higher education has become digitized, that doesn’t mean that personal connections are less important in the...
Creating a Seamless Remote Admissions Experience with our Application Portal, Virtual Admissions Assistant, and Mautic CRM
Date posted: June 17, 2020
Reading Time: 11 minutesReplicating the admissions process online is all about providing prospective students with a valuable experience from the moment they land...
6 Steps to Marketing New Online Courses Successfully
Date posted: May 20, 2020
Reading Time: 9 minutesWhether as a failsafe or as an ongoing option, many schools of all kinds around the world are developing new...