Inbound marketing

Reading Time: 13 minutesEvery year, prospective students and their families attend hundreds of open days at colleges and universities around the world. These...

Reading Time: 14 minutesFor schools, colleges, and universities, social media has become more than just a communications tool. It’s now a primary stage...

Reading Time: 14 minutesStudent retention remains one of the most pressing challenges in higher education. While institutions devote considerable resources to attracting new...

Reading Time: 11 minutesHigher education enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website....

Reading Time: 10 minutesAdvertising to college students requires more than choosing a platform associated with younger audiences. Institutions need to distinguish between prospective...

Reading Time: 11 minutesSocial media can help prospective students discover a school, understand its programs, evaluate its community, ask questions, and decide what...

Reading Time: 8 minutesTo stand out amidst competition, private schools must ensure their online presence is strong enough to attract prospective students and...

Reading Time: 10 minutesUser-generated content can help prospective students understand what a program, campus, classroom, or community feels like through the experiences of...

Reading Time: 10 minutesStudent retention is not simply a marketing outcome. It reflects whether an institution helps students navigate academic expectations, financial pressure,...

Reading Time: 9 minutesAn alumni network can strengthen lifelong relationships, career support, mentoring, institutional learning, fundraising, reputation, and student recruitment. Its value does...