How to Effectively Advertise to College and University Students: Trends and Insights
Date posted: May 21, 2025
Reading Time: 14 minutesReaching today’s college and university students, most of whom belong to Generation Z, requires more than a digital presence. It...
2025 Social Media Playbook for Education Marketers
Date posted: April 30, 2025
Reading Time: 12 minutesThe year is 2025, and the influence of a rapidly evolving social media space in shaping education marketing campaigns is...
Optimizing SEO for Private Schools: Best Practices to Increase Online Visibility
Date posted: April 23, 2025
Reading Time: 8 minutesTo stand out amidst competition, private schools must ensure their online presence is strong enough to attract prospective students and...
The Power of User-Generated Content and Authentic Storytelling in Education Marketing
Date posted: April 9, 2025
Reading Time: 9 minutesToday’s schools need to get creative to promote their programs in a way that resonates with prospects. To spur action...
10 Key Strategies to Improve Student Retention in Higher Education
Date posted: March 26, 2025
Reading Time: 11 minutesStudent retention is one of the most critical challenges faced by colleges and universities. While recruitment is essential to maintaining...
The Power of Alumni Networks: Featuring Graduate Success Stories in Your Marketing Strategy?
Date posted: March 12, 2025
Reading Time: 9 minutesWith your experience in the education field, you likely understand the benefits of cultivating strong relationships with current members of...
10 Benefits of an Online Admissions and Enrollment System
Date posted: February 19, 2025
Reading Time: 8 minutesAs a school administrator or marketer, you’re likely already familiar with the challenges of traditional admissions processes: manual paperwork, miscommunication,...
Transforming the Student Journey: From First Click to First Day With a Student Portal
Date posted: February 12, 2025
Reading Time: 10 minutesThink about the last time you ordered something online or streamed your favourite show. Remember how pretty seamless it was?...
Maximizing Student Recruitment With Video Ads: A Comprehensive Guide
Date posted: January 29, 2025
Reading Time: 11 minutesWith video consumption accounting for nearly 83% of global internet traffic and popular platforms like Instagram, YouTube, TikTok, and Facebook...
Your Students, Your Story: Elevating Education Marketing with UGC and Student Ambassadors
Date posted: January 22, 2025
Reading Time: 11 minutesAuthenticity has become a cornerstone of successful education marketing campaigns. Nothing speaks louder to prospective students than real experiences shared...