When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However,...

As of June 2018, Instagram has over 1 billion monthly active users. In the last year alone, over 300 million...

Of all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been...

Summer is finally here! For many schools, this time of year is a chance for students and instructors to take...

When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that...

The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over...

Though voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled...

Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and...

Getting the Most out of YouTube for Schools

Date posted: March 21, 2018

Here’s a well-known digital marketing fun fact that bears repeating: the most popular search engine in the world is Google,...

Amid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital...