Reading Time: 3 minutesSmart phones and tablets now account for about 20% of global web traffic (with smartphones at around 15% and tablets...

Reading Time: 4 minutesGood marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...

Reading Time: 2 minutesThis year’s Horizon Report on Emerging Technology recently identified six technologies expected to break into the mainstream of education within...

Reading Time: 2 minutesWe’ve discussed the importance of mobile-friendly Web resources and a strategic social media plan, but what does all this mean...

Reading Time: 2 minutesA new survey from Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA® (the National Research Center for College & University Admissions) asked nearly 2,300 college-bound high...

Reading Time: 2 minutesEDUCAUSE Learning Initiative (ELI) and the New Media Consortium (NMC) recently released the 2012 Horizon Report (the 9th edition of...

Reading Time: < 1 minuteLast week, UQAM launched UQAM Mobile, the first mobile version of a university website in Quebec. Developed for smart phones...

Why Your School Needs to go Mobile

Date posted: June 30, 2011

Reading Time: 3 minutessource 2012 is expected to be the year smart phones and tablet computers will take over laptops. A recent survey...

Thinking of Going Mobile?

Date posted: January 26, 2011

Reading Time: 2 minutesHave you been thinking about going mobile? You should be. Every day there are more and more advantages to developing a mobile friendly website. Find out how your school's site can benefit from Higher Education Marketing's SMS Mobile Marketing and SMS Alerts.