Canonical URLs for School Websites: How to Fix Duplicate Pages
Date posted: July 29, 2011
Reading Time: 7 minutesDuplicate URLs are easy to overlook on a school website. A homepage may be accessible through several addresses, while program...
Branded vs. Non-Branded Keywords for Schools: SEO Guide
Date posted: April 11, 2011
Reading Time: 9 minutesWe all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.
The Benefit to Linking Google Products
Date posted: March 25, 2011
Reading Time: 2 minutesIs there any benefit to linking Google products? Higher Education Marketing illustrates what it can do for your school’s online visibility and rank on search engine results pages.