Tips for School Communications During the COVID-19 Crisis
Date posted: March 25, 2020
As the current crisis surrounding the COVID-19 pandemic continues to develop, the circumstances facing schools are changing day by day,...
Developing Education Marketing Content for Each Stage of the Enrollment Funnel
Date posted: November 15, 2019
The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....
Boost your Education Content Marketing Strategy with Topic Clusters
Date posted: September 18, 2019
Gone are the days when search engines rewarded websites for targeting specific keywords. Now, they prioritize content quality, and rank...
5 Types of Social Proof Your Student Recruitment Plans Need
Date posted: October 17, 2018
Have you ever read a book after a friend recommended it? Or seen a movie because it cleaned up at...
3 Tactical Approaches to Producing More Effective Education Content Marketing
Date posted: June 6, 2018
It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...
2017’s Best Higher Ed Marketing Holiday Videos!
Date posted: December 20, 2017
It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday...
Higher Education Content Strategy Ideas: Creating Inspiring Interviews
Date posted: June 7, 2017
Are you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that...