The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....

Gone are the days when search engines rewarded websites for targeting specific keywords. Now, they prioritize content quality, and rank...

Have you ever read a book after a friend recommended it? Or seen a movie because it cleaned up at...

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...

2017’s Best Higher Ed Marketing Holiday Videos!

Date posted: December 20, 2017

It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday...

Are you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that...