Away with Words – Leveraging the Power of Images
Date posted: January 20, 2014
Reading Time: 6 minutesAs the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts...
Using Social Proof in Recruitment Marketing
Date posted: January 6, 2014
Reading Time: 3 minutesRemember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the...
Are In-Depth Articles in Your Higher Ed Content Strategy?
Date posted: December 27, 2013
Reading Time: 4 minutesYou’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back...
Gamification in Student Recruitment: 8 Practical Strategies
Date posted: December 10, 2013
Reading Time: 9 minutesGamification can make student recruitment more interactive, but it is not simply a matter of adding points, badges, or prizes...
Keeping Up With Social Media – Latest Changes and What They May Mean for Your College
Date posted: December 4, 2013
Reading Time: 4 minutesSocial media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...
Consistent Website Experiences with Intuitive Navigation
Date posted: November 12, 2013
Reading Time: 6 minutesA college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...
Text Messaging for Student Recruitment
Date posted: October 24, 2013
Reading Time: 5 minutesThe popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students...
Mobile Apps in Higher Education Marketing
Date posted: October 16, 2013
Reading Time: 4 minutesFor those colleges and universities still watching and waiting for the mobile market to develop, now would be a good...
Content Marketing with Student Blogs
Date posted: September 27, 2013
Reading Time: 4 minutesContent marketing has officially become the leading strategy to engage web viewers and increase search engine recognition. Delivering relevant and...
Leveraging Your Authentic Voice With Student-Generated Content
Date posted: September 25, 2013
Reading Time: 5 minutesAs a new year of frosh carries their contagious excitement onto campuses worldwide, there is an opportunity for admissions departments...