How to Develop & Leverage Student Personas
Date posted: November 25, 2014
Reading Time: 5 minutesPersonalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product. When Top Rank...
Content Discovery Tools for Higher Ed Marketing
Date posted: November 12, 2014
Reading Time: 4 minutesA content discovery tool is a digital advertising platform that allows you to embed a link to your content inside...
Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students
Date posted: October 27, 2014
Reading Time: 3 minutesImage Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate...
Explore Affordability Content for University Marketing
Date posted: August 21, 2014
Reading Time: 7 minutesThere was a time when students approached college primarily as a life experience – an opportunity to explore new concepts,...
Higher Education Evergreen Marketing: The Gift That Keeps on Giving
Date posted: June 20, 2014
Reading Time: 4 minutesOur ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand...
TV Advertising for Colleges Working Towards Branding and Lead Generation
Date posted: June 16, 2014
Reading Time: 5 minutesTV advertising for colleges has a long-standing tradition in higher education marketing. Higher ed ads have evolved a lot over...
Learning To Use A Social Proof Marketing Strategy
Date posted: June 1, 2014
Reading Time: 4 minutesRemember when they put those awful laugh tracks on TV comedy shows to encourage you to laugh at the jokes?...
Marketing your School’s Summer Programs
Date posted: May 7, 2014
Reading Time: 6 minutesThis is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs,...
PPC for International Student Recruitment
Date posted: April 8, 2014
Reading Time: 7 minutesIncreasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment...
How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed
Date posted: April 1, 2014
Reading Time: 9 minutesCollege and university web marketers understand that they have to publish high quality, relevant and original content for their sites...