How to Start Applying a Video Content Marketing Strategy to Your School
Date posted: June 29, 2022
Reading Time: 8 minutesNowadays, prospective students don’t just want to read about their dream school–they want to see it. To stay relevant, schools...
How to Market Education Courses: 8 Enrollment Strategies
Date posted: May 18, 2022
Reading Time: 11 minutesMarketing an education course is not simply a matter of posting more often or launching an isolated advertisement. A strong...
7 Tips to Create Exceptional Content Marketing for Business Schools
Date posted: August 25, 2021
Reading Time: 8 minutesThe business school marketplace is perhaps one of the most challenging sectors in education regarding student recruitment. While all digital...
4 Digital Marketing Channels That Depend on Good Student Persona Development
Date posted: February 28, 2018
Reading Time: 9 minutesWhile everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...
Plain English: 5 Writing Tips for International Students
Date posted: February 1, 2017
Reading Time: 10 minutesAs international recruitment becomes more competitive, schools need to make sure prospective students and their families can understand what they...
How To Build An Evolving Alumni Engagement Strategy
Date posted: September 8, 2014
Reading Time: 5 minutesCollege admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing...
10 Press Release Best Practices for Higher Education
Date posted: February 13, 2014
Reading Time: 11 minutesA press release can still be useful in higher education, but not because it creates easy backlinks or guarantees media...
Text Messaging for Student Recruitment
Date posted: October 24, 2013
Reading Time: 5 minutesThe popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students...
How to Make Compelling Promotional Video for Higher Education
Date posted: September 4, 2013
Reading Time: 4 minutesWebsite design for colleges and universities is a constant challenge because of the need to express an abundance of information...