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Higher Education Marketing

Perfecting the Art of Conversion Rate Optimization for Student Recruitment

February 20, 2019


Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have managed to build a small but well-managed online presence, generating...read_more

Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have managed to build a small but well-managed online presence, generating...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

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Tracking Student Interaction that Converts: An Intro to Multi-Channel Funnels and Conversion Attribution

December 10, 2012


Knowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest return on investment is key to meeting your institution’s enrollment objectives. You...read_more

Knowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest return on investment is key to meeting your institution’s enrollment objectives. You...read_more

CATEGORIES: Analytics, Blog

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