Deciding how your admissions team should follow up on inquiries can seem like something of a minefield. How soon should...

Customer relationship management (CRM) is becoming a must-have for schools looking to modernize and streamline their student recruitment processes. Offering...

A CRM system has the power to completely transform your admissions efforts. Allowing you to streamline your lead management activities,...

While most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in...