eCommerce Tracking in Google Analytics for Schools: How HEM Helped McGill SCS Measure its ROI
Date posted: September 22, 2021
Reading Time: 5 minutesDigital marketing thrives on data. Data allows professionals in the field to clearly identify what’s working and what isn’t, and...
6 Reports your School Should be Monitoring for Education Analytics
Date posted: February 10, 2021
Reading Time: 9 minutesI’m sure your school has been reminded time and time again that it needs to be monitoring its recruitment efforts....
Don’t Miss Our Free Webinar- Maximizing the Effectiveness of Your Student Recruitment Campaigns with Google Analytics
Date posted: November 7, 2016
Reading Time: 2 minutesWe’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions...
Beyond Responsive: Mobile Optimization for Universities
Date posted: October 26, 2016
Reading Time: 8 minutesHave you pulled up your school’s website and application on your phone recently? The foundation for all digital marketing activities...
Thriving in the New Normal: How Higher Ed is Embracing Technological Change
Date posted: September 11, 2015
Reading Time: 7 minutesAt Higher Education Marketing, we’ve long been trumpeting the rapid pace of technological change and helping schools manage the transition....